David Lara is an Applications Engineer in the Connectivity Business Unit at Texas Instruments since 2018. He has spent the last 2 years helping and supporting automotive customers with the use of Bluetooth Low Energy connectivity for various portions of the car such as head-units, Tire Pressure Monitoring Systems (TPMS), Car Access and other accessories. At the same time he has 15 years of experience supporting automotive customers as an application engineer and embedded software engineer. David holds a BS in Computer Engineering from Instituto Tecnologico de Monterrey (Mexico), an MS in Computer Engineering from New Mexico State University (Las Cruces, NM).