Tuesday, November 17 • 9:00am - 4:20pm
Bluetooth Sponsored Workshop - Latest Advancements in Bluetooth Low Energy (LE) Technology

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In this Workshop, attendees will learn the latest advancements in low energy connectivity including Bluetooth LE connections over 1 kilometer enabling long range Wireless IoT, commercial lighting as a foundation for sensor networks and building automation, latest connectivity trends in vehicles, advanced real-time location and asset tracking solutions and the next generation of advanced audio application in commercial and consumer environments.


SIG Opening: Overview – More info coming soon!
Speaker: Jim Katsandres, Director, Developer Programs, Bluetooth SIG 

Advanced Real-Time Location services (RTLS) using Bluetooth Low Energy Technology
This session will look at Quuppa’s innovative platform for location based services and applications that uses advanced positioning algorithms enabling real-time tracking of Bluetooth® Low Energy (Bluetooth LE) Tags and devices, with centimeter level accuracy enabling a fully scalable and cost-effective Real Time Locating System (RTLS) solution for all industries.
Speaker: Fabio Belloni, Chief Customer Officer & Co-Founder, Quuppa

Bluetooth Mesh Networking Enables Scalable, Secure and Interoperable Wireless Lighting
Bluetooth mesh enables next generation of interoperable commercial lighting applications with wireless lighting controls, ambient light and occupancy sensing, easy and secure deployment using smart phone applications as well gateway less operation. This session discusses the architecture and benefits of Bluetooth mesh-based lighting applications and performance of Bluetooth mesh technology in large scale lighting solutions.
Speaker: Claudio Filho, Staff Field Application Engineer, Silicon Labs

Panel - What's Next for RTLS, Direction Finding, Beacons and Commercial Lighting
Fabio Belloni, Chief Customer Officer & Co-Founder, Quuppa
Claudio Filho, Staff Field Application Engineer, Silicon Labs
Jim Katsandres, Director, Developer Programs, Bluetooth SIG


Bluetooth Sensor Applications with LE Audio
Bluetooth low energy is the technology of choice for a variety of low power wireless sensor applications. Now the next generation of Bluetooth low energy technology with audio capabilities, known as LE Audio, opens up new use cases and applications for ultra low power wireless audio sensors. This session provides an overview of LE Audio technology and its distinguishing features. Various audio use cases are proposed that show how features like low latency, low power, broadcast, and stream synchronization can be used in new sensor applications. The session concludes with a live LE Audio demonstration from Ellisys.
Speaker: John Yi, CEO, PacketCraft & Chuck Trefts, Ellisys 

Bluetooth for Long-Range Wireless IoT Enablement 
Bluetooth is a ubiquitous, global wireless technology that enriches and simplifies a wide variety of everyday interactions between us and our mobile devices. Pretty much everyone uses it from a consumer perspective but its reach and growing use in wireless applications for industrial, commercial and medical industries has been increasing exponentially over the last 5 years. However, Bluetooth still attracts a label as a ‘short range’ wireless technology but since the advent of the Bluetooth 5 in Dec 2016, its actual performance for wide area coverage in harsh RF environments needs to be reassessed. Laird Connectivity, and its global OEM customer base, has integrated Bluetooth 5 Coded PHY capabilities into a wide range of different end products and applications over the last 24 months and this talk will review its capabilities and document real world testing to show its growing dominance as the wireless technology of choice for IoT sensor enablement.
Speaker: Jonathan Kaye, Senior Director of Product Management, Laird Technologies


Exploring Connectivity Trends for Bluetooth® Low Energy in the Car 
Connectivity’s ubiquity in the world is certainly gaining momentum in the automotive industry. Many car owners think of automotive wireless connectivity as a simple interaction with an in-car infotainment system, but new applications are emerging, whether it’s personalizing an owner’s interaction with the vehicle, creating a path for lower-power connectivity operation when in the key-off state, or providing users the experience of passive entry via phone-as-a-key (PaaK) applications.

For several years now, TI’s Bluetooth® Low Energy technology has been connecting multiple elements within the car of , including head units, tire pressure monitoring systems (TPMSs), telematics control units (TCUs), car access through PaaK and other accessories. In this session, we will talk about the trends of Bluetooth Low Energy in automotive and explore a few of these end-equipments in more detail.
Speaker: David Lara, Automotive SW Applications Engineer, Texas Instruments

Panel - Why the Explosive Growth of Bluetooth in Industrial, Commercial and Consumer Solutions and Devices?
Bluetooth is being chosen as the technology of choice for solutions requiring long range (e.g. over 500 meters), performance in harsh RF environments and a technology that spans industrial, commercial and consumer devices.  In this expert panel, we will look at why product developers have made Bluetooth the #1 implemented connectivity option for the IoT and how to take advantage of its latest advancements.
Jonathan Kaye, Senior Director of Product Management, Laird Technologies
David Lara, Automotive SW Applications Engineer, Texas Instruments
Jim Katsandres, Director, Developer Programs, Bluetooth SIG

This workshop is free to all attendees and on a first come, first served basis. Simply sign up during attendee registration.

avatar for Fabio Belloni

Fabio Belloni

Chief Customer Officer & Co-Founder, Quuppa
Fabio Belloni is Chief Customer Officer and Co-Founder of Quuppa and a leading authority on advanced location technologies. At Quuppa, Fabio focuses on accelerating the success of companies in Quuppa’s partner ecosystem, evangelizing the benefits of accurate positioning capabilities... Read More →
avatar for Claudio Filho

Claudio Filho

Staff Field Application Engineer, Silicon Labs
Claudio Filho is an experienced Staff Field Application Engineer and Lead FAE for the West Coast for Silicon Labs with a demonstrated history of Firmware and Hardware development. Skilled in Microcontrollers, Bluetooth Low Energy, Bluetooth Mesh and Zigbee Wireless networks. He has... Read More →
avatar for Jonathan Kaye

Jonathan Kaye

Senior Director of Product Management, Laird Technologies
Jonathan Kaye is the Senior Director of Product Management for Laird Connectivity with nearly 20 years of experience in the embedded wireless and product design field.
avatar for David Lara

David Lara

Automotive SW Applications Engineer, Texas Instruments
David Lara is an Applications Engineer in the Connectivity Business Unit at Texas Instruments since 2018. He has spent the last 2 years helping and supporting automotive customers with the use of Bluetooth Low Energy connectivity for various portions of the car such as head-units... Read More →

Tuesday November 17, 2020 9:00am - 4:20pm PST